Four words will easily dash any man’s dating hopes: Let’s just be friends. The Friend Zone is where Connell Barrett, Founder of Dating Transformation, often found himself after meeting interesting women. He jokes that he spent so much time in the Friend Zone, he had an apartment there. But fortunately for Connell, and the hundreds of men he’s helped, he didn’t give up and instead decided to upgrade his status with women.
He first tried to crack the code by going straight to the top dating gurus. “I started taking training programs and working with renowned dating coaches,” said Connell. “I was fascinated by the concepts they taught and how I was growing as a person.”
He adopted the techniques that worked for him but ditched the sketchy ones. He took what he learned from the dating gurus and paired it with what he already knew about self-development from authors like Tony Robbins. That combination of techniques formed the foundation for his unique methods.
The result was a self-imposed eviction from the Friend Zone, and a coaching business that has transformed the lives of many clients. He teaches others what he’s learned: that dating isn’t about looks, pickup lines, or status.
“It’s about being authentic. It’s about being your true self,” the NYC dating coach said.